Immunity defense for everyday wellness
What I did
In an effort to rebrand Airborne, I owned this route from start to finish. Through research, concepting, logo exploration, pack design, and key visuals, This route speaks to the client's ask of showing "all around immunity" and taking their gummies to boost immunity ahead time, rather than only once you're already sick. This circle design system shows how you can get through the sickness and come out the other side. As well as showing healthy people in key visuals, rather than sick people.
The solution:
Concept: All around immunity.
