Painless splinter removing stickers
The Problem
Needles and tweezers have been the only solution for centuries. There is nothing worse than the gut wrenching feeling of removing a splinter from your child.
The Solution
A bandage with a fast acting extracting formula that brings the splinter to the surface after only 15 minutes, leaving the splinter stuck to the bandage. It's so easy, kids to do themselves.
Voice
Playful, Upbeat, Comforting, Silly, Outdoorsy, Brave
What I did
+ Brand Identity
+ Naming
+ Packaging
+ Copywriting
+ Web Design
+ Advertising
Ad Campaign
A campaign reminding those of the horror stories that come from the “at home remedies” for removing splinters. Everyone has a traumatic memory of their parent pinning them down on the kitchen floor while they poke you with a needle. No parent likes seeing their child in pain, and wishes there was a better way.
Brand Awareness
Sponsored playground dispensers to get kids excited about taking care of themselves. No parents or nurses needed!
