Connect Philly families in need with essential resources and support
The Problem
Philly wants to make sure that all families with children have access to the resources and support they need to succeed and be the best parents they can be.
The Solution
Raise awareness for Philly Families CAN as a resource for a wide-range of family and child supports.
What I did
+ Creatively and Independently led this photoshoot
+ Worked alongside client
+ Connected with the families
Client ask
Feature real Philadelphia families who have had positive experiences with PFCAN and are thriving, happy, and united.
Social campaign
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Behind the scenes 📸
Initially, we struggled with this family. The older daughter with Autism seemed disconnected, and the baby (sleeping with its head tilted back) looked, well, dead.
Since these are real families, we needed to be gentle but someone needed to creatively step up.
I asked the little girl to move sides/positions and pretend she was telling her mom a secret - it turned out great and hey, it woke up that baby!