Exposing the dangers of toxic chemicals in consumer products
The Problem
Healthy people are unaware of the harmful substances in their everyday products. While people with healthy lifestyles hyper focus on what they eat, they need to pay more attention to the products they use.
The Solution
By targeting already health-conscious people, we can help consumers realize that they have no idea what’s in their products.
What I did
+ Strategy
+ Copywriting
+ Art Direction
+ Audience Research
+ Advertising
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