Urge Philadelphians to get PEP immediately if they were exposed to HIV
The Problem
Find the most simple way to promote PEP medication; a medicine to prevent HIV that must be started within 72 hours.
The Solution
Meeting people in the moments and situations where they may have been exposed to HIV, encouraging them to make quick action that can make a difference.
What I did
+ Copywriting
+ Tagline - Don't worry, just hurry
+ Art direction
Measurable success
+ Since the PEP program started there have been more than 770 calls. Of the people who were eligible 323 received PEP prescriptions. 102 prescriptions in one year
+ 326,971 ad impressions
+ 16,353 click-throughs to the PEP page
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Additional related work
The Department of Public Health in Philadelphia is a client that I am quite comfortable working with. "Philly Keep on Loving" is an initiative created to help Philadelphians get the proper care they need
Web
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Build an educational, clinically accurate place to learn about STIs while normalizing sex through playful, fun imagery and language.
+ Copywriting + Design
Posters for sexual health clinics
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Inform Philadelphians of all backgrounds they can now get quality, walk-in sexual health care at a clinic near them.
+ Copywriting + Design
gn
HIV stigma campaign
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Champion living an HIV+ life to the fullest while reducing stigma.
+ Concept development + Copywriting
