Encouraging NYC to prioritize flu and covid vaccines
The problem
Fall and winter are the times of year that gatherings among friends and families increase, and not enough people are prioritizing getting vaccinated.
The solution
Remind New Yorkers of the advantages of getting vaccinated, and that upcoming closeness, through showing warm moments.
What I did
+Concept development
+Copywriting
+Art Direction
+Design
+ Video storyboarding
.
Design process:
Video storyboard
