Spread awareness about fentanyl in drugs in NYC
The Problem
Fentanyl is more present than ever in New York City's drug supply, driving a rise in overdose deaths in both regular drug users and first-time users.
The Solution
To create a New York City where fewer lives are lost to fentanyl overdose by promoting overdose prevention and harm reduction.
What I did
+ Concept development
+ Copywriting
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design